The Content & Social Media Prompt Pack

Most small brands treat content like a chore: stare at a blank screen on Monday, panic-post something, repeat. This guide hands you a system instead — a small set of reusable prompts and a weekly calendar so one good idea becomes a full week of posts. Steal the prompts, set your brand voice once, and stop starting from scratch.

Build a system, not one-off posts

A "system" sounds heavy. It isn't. It's three habits: pick a handful of recurring content buckets, batch your writing, and feed every prompt the same brand-voice block so output sounds like you and not generic LLM mush.

Start with four buckets you can rotate forever:

• Educate — teach one small thing your customer struggles with.
• Proof — a result, before/after, or customer story (hypothetical examples are fine while you build a real bank).
• Behind-the-scenes — how you make it, pack it, decide pricing.
• Offer — the actual ask: book, buy, DM "PRICE".

If you can think in buckets, you never run out of ideas. You just rotate.

Set your brand voice once, reuse it everywhere

This is the single highest-leverage move in the whole pack. Write one brand-voice block, save it in a notes file, and paste it at the top of every content prompt. It stops the robotic tone before it starts.

You are my brand's copywriter. Use this voice for everything you write.

BRAND: [name] — [what you sell, in one line]
AUDIENCE: [who buys, e.g. budget-conscious home cooks in Pune, 25–40]
TONE: warm, plain-spoken, confident; short sentences; no jargon, no hype words
       like "revolutionary" or "game-changer".
LANGUAGE: English with light Hinglish where natural (e.g. "ekdum fresh",
          "DM karo"); never forced.
DO: use specific details, real prices in ₹, one idea per post.
DON'T: use emojis in every line, fake urgency, or "in today's fast-paced world".
SIGNATURE PHRASES: [2–3 things you actually say]

Fill the brackets once. Test it on three posts, tweak the TONE and DON'T lines until it sounds right, then freeze it. For the deeper mechanics of writing prompts that behave, see Prompt Engineering for Real Business Tasks.

Prompts for hooks, captions, carousels and reels

Here's the core pack. Paste your brand-voice block first, then the relevant prompt below it.

Hooks (the first line that stops the scroll):

Give me 10 opening lines for a post about [topic]. Each under 12 words.
Mix these angles: a sharp question, a myth I'll bust, a number, a
"most people get this wrong", and a relatable mistake. No clickbait I
can't back up.

Caption (Instagram / WhatsApp Status / LinkedIn):

Write a caption about [topic] for [platform]. Structure:
hook line, 3–4 short lines of value, one line of personality, one clear CTA
("DM 'PRICE'", "save this", "link in bio"). Keep it under 120 words.
Give me 5 relevant hashtags at the end, mix of broad and niche.

Carousel (5–7 slides):

Turn [topic] into a 6-slide carousel. For each slide give a 5-word headline
and one line of body text. Slide 1 = hook, slides 2–5 = one tip each,
slide 6 = recap + CTA. Keep it skimmable.

Reel / short-video script (30–45 seconds):

Write a 30-second reel script about [topic]. Format as:
[0–3s HOOK — what I say + what's on screen], then 3 quick value beats,
then a CTA. Spoken lines only, conversational, the way I'd actually talk.
Add a one-line on-screen text suggestion for each beat.

Repurpose one idea into a week of content

You don't need seven ideas a week. You need one and a repurposing prompt. Pick your best idea (a customer question, a mistake people make, a small win) and explode it.

My core idea this week: [one sentence].
Using my brand voice above, turn it into:
1. A scroll-stopping hook
2. An Instagram carousel (6 slides)
3. A 30-second reel script
4. A short text post for WhatsApp Status / LinkedIn
5. An email subject line + 4-line email
Keep all five consistent but not identical — each suited to its format.

That single call fills most of your week. One idea, five formats, four channels (Instagram, WhatsApp, LinkedIn, email).

An SEO-aware blog outline

Long-form earns search traffic and feeds your social posts. Don't write the whole blog with AI — write the outline, then fill it in your own words so it stays genuinely useful (and gets cited by AI search engines too).

Topic: [topic]. Target reader: [who]. Primary keyword: [keyword].
Give me a blog outline:
- An H1 title (under 60 characters, includes the keyword naturally)
- A 2-sentence intro angle
- 5–7 H2 sections in logical order, each with 2–3 bullet points to cover
- 3 related questions people search (for an FAQ section)
- One suggested table or checklist idea
Make it answer the topic better than a generic listicle would.

Your weekly content calendar

Here's a starter rotation. Adjust days and platforms to where your buyers actually are — for many Indian small businesses that's WhatsApp and Instagram before anything else.

Batch on Sunday: run the repurpose prompt once, drop the outputs into a scheduler, done. Thirty focused minutes beats seven daily scrambles.

A simple weekly checklist

• Brand-voice block saved and pasted into every prompt
• One core idea chosen for the week
• Ran the repurpose prompt; got 5 formats
• Filled real ₹ prices / specifics into any offer post
• Scheduled posts to match the calendar above
• Replied to comments and DMs within a day (this is where sales happen)
• Noted which post performed best — that's next week's idea

A note on doing this at scale

If content is eating hours every week, the next step is to stop running prompts by hand. You can hand the whole loop — draft, repurpose, schedule reminders over WhatsApp or Telegram — to a content agent. Browse ready-made ones on AgentDukaan, or if you already build, package your own and sell it on AgentDukaan. The thinking here pairs well with 40 WhatsApp Customer-Support Prompts (Copy-Paste) for the reply side of the funnel.

Next steps

• Fill in your brand-voice block today and save it where you'll actually find it.
• Pick one core idea and run the repurpose prompt — post the best output this week.
• Set a recurring Sunday batch slot and plug your wins back in as next week's ideas.
• When the manual grind gets old, see what a content or social agent could automate on AgentDukaan.

You paid nothing for this pack. The only thing it costs now is hitting publish.